The Focal Encyclopedia of Photography

Titre : The Focal Encyclopedia of Photography
Auteur : Michael R. Peres
Éditeur : Taylor & Francis
ISBN-13 : 9780240807409
Libération : 2007

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Includes the history and historical processes of photography, contemporary applications, and the new and evolving digital technologies.

Business to Business Marketing

Titre : Business to Business Marketing
Auteur : Philippe Malaval
Éditeur : De Boeck Supérieur
ISBN-13 : 2804182673
Libération : 2013-08-27

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“Business to Business Marketing” is the reference handbook for years in the French speaking countries. It encompasses the diverse BtoB contexts and combines the most recent academic research to the best business practices. Hence it is an operational guide to better adapt the marketing techniques and tools to professional targets. Written by experts, Business to Business Marketing provides all the steps of the Marketing Approach in an exhaustive and operational way: • The “surveys marketing” (market watch, innovation management, segmentation) • The “strategy marketing” (positioning, marketing plan and strategic matrices) • The “operational marketing” dealing with the elaboration of the offering (innovative product/service, pricing, sales management),and its valorization (communication, lobbying, networking). Moreover this book is enhancing the increasing role played by the final user in the BtoB value chain. Beside the direct customer organization, three other target types are to be taken into account: • The employees of the customer organization – B to B to Employee (BtoBtoE) • The consumers of the customer organization – B to B to Consumer (BtoBtoC) • The users of the customer organization (energy, transportation utilities, administration…) – B to Administration to User (BtoAtoU). In the business context, customers and diverse stakeholders as well might be targeted, especially in project marketing environment, and complex selling processes, both in terms of relational and transactional activities. Additionally, the recent trends in e-communication are developed, including the use of Internet and Social Medias. Pedagogically oriented, the book is user-friendly, based on numerous examples and business cases, from different sectors and companies (IT, telecom, building industry, aeronautics, catering, car equipment, consultancy, etc.). It presents a lot of visual illustrations. Each chapter encompasses questions and a dedicated business case, delivering an efficient and attractive handbook. Version numérique disponible sur la plateforme NOTO

Strategic Integrated Marketing Communication

Titre : Strategic Integrated Marketing Communication
Auteur : Larry Percy
Éditeur : Elsevier
ISBN-13 : 9780750679800
Libération : 2008

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Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. This comprehensive new textbook deals with all aspects of Integrated Marketing Communication from a strategic perspective.

Fundamentals of Corporate Finance 2nd Edition

Titre : Fundamentals of Corporate Finance 2nd Edition
Auteur : Robert Parrino
Éditeur : Wiley Global Education
ISBN-13 : 9781118213759
Libération : 2011-09-21

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Fundamentals of Corporate Finance, 2nd Edition offers an innovative integration of conceptual understanding and problem-solving... of intuition and decision-making... of the authors' industry and classroom/research experience...with current real-world examples and online practice. Authors Robert Parrino, David Kidwell, and Thomas Bates believe that students who understand the intuition underlying the basic concepts of finance are better able to develop the critical judgments necessary to apply financial tools in real decision- making situations. Their text develops intuitive thinking while simultaneously helping students develop problem solving and computational skills. It then shows students how to apply intuition and analytical skills to decision making while integrating it all with valuation and building shareholder value.

Strategic Integrated Marketing Communication

Titre : Strategic Integrated Marketing Communication
Auteur : Larry Percy
Éditeur : Routledge
ISBN-13 : 9780750679800
Libération : 2008

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Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. This comprehensive new textbook deals with all aspects of Integrated Marketing Communication from a strategic perspective.

Making Buying Decisions 3rd Edition

Titre : Making Buying Decisions 3rd Edition
Auteur : Richard Clodfelter
Éditeur : Fairchild Books
ISBN-13 : 1563676990
Libération : 2008-07-18

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This text is designed for use in a buying course with a heavy math emphasis. The book first presents merchandising concepts in a simple, understandable way and shows students how they can use computerized spreadsheets to perform related merchandising math operations. Activities then ask the student to apply what they've learned by solving merchandising problems using spreadsheets that are included on the enclosed CD-Rom. Students will learn how the computer can help minimize the time it takes to perform repetitive calculations. By constructing and using spreadsheets for each mathematical operation, they will develop a better understanding of the merchandising concepts they're studying. This manual is designed to accompany the text Retail Buying, also by Richard Clodfelter.New to this Edition -- New and revised mathematical assignments -- Blank assignment forms included on the CD-Rom -- Increased coordination with companion text Retail Buying: From Basics to FashionCD-ROM Features-- Microsoft Excel® spreadsheets containing formulas -- PC and Mac compatible -- Instructor's Guide includes teaching suggestions, goals, & lecture outlines

CRM Unplugged

Titre : CRM Unplugged
Auteur : Philip Bligh
Éditeur : John Wiley & Sons
ISBN-13 : 9780471663836
Libération : 2004-06-01

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Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.

Principles of Marketing Global Edition

Titre : Principles of Marketing Global Edition
Auteur : Philip Kotler
Éditeur :
ISBN-13 : 1292092483
Libération : 2015-04-02

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"For Principles of Marketing courses that require a comprehensive text" Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyMarketingLab This title is also available with MyMarketingLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today. NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973107 / ISBN-13: 9780133973105. That package includes ISBN-10: 0133795020 / ISBN-13: 9780133795028 and ISBN-10: 0133862097 / ISBN-13: 9780133862096. MyMarketingLab should only be purchased when required by an instructor.

A History of French Literature

Titre : A History of French Literature
Auteur : David Coward
Éditeur : John Wiley & Sons
ISBN-13 : 9780470751954
Libération : 2008-04-15

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This magnificent volume provides a complete history of the literature of France from its origins to the present day, taking us beyond traditional definitions of ‘literature' into the world of the best-seller and, beyond words, to graphic fiction and cinema Presents a definitive history of the literature of France from its origins to the present day. Incorporates coverage of Francophone writing in Europe, Canada, the West Indies and North and Sub-Saharan Africa. Links the development of literature to the mentalities and social conditions which produced it. Takes us beyond “literature” to study graphic fiction, cinema and the bestseller. Maps the rise of the Intellectual, and in so doing charts a progression from literary doctrine to critical theory.

Chinese Youth in Transition

Titre : Chinese Youth in Transition
Auteur : Jieying Xi
Éditeur : Ashgate Publishing, Ltd.
ISBN-13 : 0754643697
Libération : 2006

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Featuring original research findings from a key Chinese national research centre, this book provides researchers with cutting-edge, reliable and comprehensive information about children and youth in modern China. Coverage spans a wide range of critical issues, including: children's physical and mental development, leisure and consumption choices and juvenile delinquency.